Coprporate books & cards FOR PROMOTIONS & FUNDRAISING

We see our books used for lots of different purposes, to preserve holidays or histories, as wedding albums and birthday presents, for photography portfolios and corporate marketing. In this blog we look at three publications created by The Woolmark Company, Sony and ENGIE to promote their business, printed in runs of 25 to 250 copies. Read on to find out how the materials they chose reflected their brand, and marketing objectives.

The Woolmark Company book was produced as a high-end pitch document, in a limited edition. In keeping with the brand’s personality, they selected materials that were classic and elegant. It was no surprise that instead of a printed cover, they opted for a tactile Navy Linen material embossed with their logo. The cover is simple but the white foil stands out against the dark background, making their iconic brand immediately identifiable.

For the inside they chose Lay-flat pages with a matte laminate finish. The hinged pages sit flush and do justice to the professional photography, and page designs by SansSerif, while the thickness of the paper distinguishes the book from a promotional catalogue or flier, giving the impression that it is a print for keeping not throwing away. The combination of elements results in a premium product that distinctly reflects Woolmark’s luxury brand values.

View book here

This book was commissioned by the ENGIE executive team as a tribute to the hundreds of men and women who dedicated their working lives to Hazelwood Power Station and Mine from 1964 to 2017. It is an important historical record that presents details of the construction and operation of the mine and power station, with past and present photographs, original documents and technical information alongside statements from personnel.

Aware that this was the kind of book that would be well-handled and possibly handed down to the next generation, the creative team chose a matte laminated dust-jacket for extra protection, and featured a full wrap panorama of the Hazelwood site on the cover. In this case, the photo cover clearly signals the content you’ll find in the book and, from a practical perspective, makes it easier to identify on a bookshelf.

Hundreds of copies were gifted to departing staff, at the closing of the mine earlier this year, and the positive response resulted in requests from past employees and Latrobe Valley community members for copies too. Subsequently the book was listed in Momento Shop, so that the public could buy the book too (at no profit).

View book here

Sony Australia produced this short book run to educate sales staff and customers on the Sony Cybershot RX camera series. They printed an edition of 100 copies, that were distributed to retail stores so that sales representatives and customers could easily learn the features of each model and the best camera settings to use for capturing particular types of photos.

While the Woolmark and Hazelwood projects required larger books, as they ended up in the hands and homes of customers, the Sony books were meant for instore use only, so a small landscape size was sufficient. To withstand heavy handling they chose to print on durable Lustre 190 paper, that was section-sewn then covered in a smart but strong black buckram featuring bronze lettering. Sony confirmed that the response has been positive, with some customers even asking for a copy to take home! View the pages here.

View book here

If you feel inspired to produce your own corporate annual, portfolio or volume order in quantities of 25-250 copies, contact our Volume Order Manager to find out about all our print, paper and binding options. When printing books in these volumes more options are available including additional cover materials, lighter weight paper stocks, softcover and saddle-stitched binding.

• Sony Australia Cybershot RX Series
• Hazelwood Engie
• Sanserif Branding agency